How to Analyze Survey Data | Tech It Solutions

Feedback surveys are the best way to know how your business is performing. Once the data is collected, it needs to be processed. Data, when processed, becomes information and this information is powerful. When armed with this powerful information, there is no stopping you to improve, grow and be the best in the market! By the time you are through with this article, you’ll know exactly how to process data to extract real-time insights from your target audience.

 

Before delving into how to analyze survey data, let’s first divide it into qualitative or quantitative types of data collection solutions. Based on this, it is categorized into the following:

• Nominal scale: No numerical value is specified in this type and it is like general information.
• Ordinal Scale: It tells the order of the data. It is qualitative as the values provide information about the order.
• Interval Scale: It gives information and the difference in values and can never have a zero value.
• Ratio Scale: This is similar to the interval scale but it has a true zero point value which conveys information about the customer.

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