Ways to measure customer experience success | Best Market Research Companies

A good customer experience is a stepping stone to growing, successful business. As important as it is to create the best experience for customers at every touch point, it is equally important to measure your strategy from time to time in order to refine it. Read on to find out how surveys help you doing exactly that.

 

• NPS (Net Promoter Score) surveys ask a simple question: How likely is it that you would our brand to others- friends, family or colleagues? Measured on the scale of 1 to 10, this value helps you in calculating your current customer satisfaction, loyalty and general sentiment of your customers towards your brand. Solugo with its effective and efficient NPS surveys gauges the strength of your customer relations and the authentic feedback will help you to revolutionize your customer experience strategy tenfold.

 

• Customer satisfaction (CSAT) surveys are an effective way of extracting customer feedback while their post-transaction satisfaction is at its peak. The surveys consist of basic questionnaire that measure customer happiness and based upon your customer’s feedback, you can immediately take a call to action to fine tune your customer experience strategy.

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