CATI In Market Research: Time To Use Phone Surveys | Expert Market Research

CATI stands for ‘Computer Assisted Telephone Interviewing’, which acts as Expert Market Research that completely relies on a computer screen to set up a questionnaire. The interviewer reads these sets of questions before the respondents who answer those questions. AI and automation are becoming usual in most of the verticals. It plays a major role in data collection agencies. Phone survey software or CATI in market research companies are much-needed in the process of research work. 

Challenges Faced By Market Researchers

The market research industry is diverse. There are numerous reasons for conducting research. And for market research companies, it’s their client’s requirement. Many organizations have in-house insights that mainly focused on customer satisfaction, growth, etc. Each research company has its own set of challenges. There are few systemic issues in the research industry that CATI may be able to resolve.

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