CATI In Market Research: Time To Use Phone Surveys | Data Collection Agencies

CATI stands for ‘Computer Assisted Telephone Interviewing’, which acts as market research that completely relies on a computer screen to set up a questionnaire.

The interviewer reads these sets of questions before the respondents who answer those questions. AI and automation are becoming usual in most of the verticals. It plays a major role in data collection agencies. Phone survey software or CATI in market research companies are much-needed in the process of research work.

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