Fearing the unknown: The process of Rebranding

 We have often heard that companies are failing in the process of rebranding. What do you think? Does rebranding result in loss and failure? But before that let’s understand what Rebranding is.

Rebranding is a process to bring about changes in the corporate image of an organisation. The idea behind it is very simple; Create a different identity for a brand from its competitors in the market. Among several reasons, the most common and prominent reasons is to connect with existing customers and attract new ones. Decidedly, one of the most important decisions a company will ever make. It demands internal reflection and a level of self-awareness.

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